What is actually broken
Waiting is the default. For non-urgent conditions, the honest answer in much of Europe is “months”. For something like hair loss or erectile dysfunction, many people are never seen at all — the system has to triage, and these lose. Private care prices people out. The alternative exists, and costs more per consultation than many people spend on food in a week. That is a real barrier, not a preference. Embarrassment stops people entirely. Sexual health, weight, hair loss — the conditions people most avoid discussing with a GP they will see again at the school gate. Silence is not the same as being well. So people self-treat. They buy from unregulated sites, take a friend’s prescription, or guess a dose from a forum. That is the genuinely dangerous outcome, and it is what happens when legitimate care is out of reach.None of this is an argument against doctors or public healthcare. It is an
argument for using clinicians’ time where it counts, and for not making people
wait months to be told something a review of their history answers in a day.
What we are building instead
A doctor still decides. Every consultation is read by a registered doctor who can approve, change the treatment or dose, ask a question, or decline. That is not a formality we are working around — it is the part we protect. Nothing about Hi-Doctor automates a clinical decision, and no AI assistant connected to it can make one. Priced so the decision is easy. €25 a month for weight-loss care, €15 a month for hair growth, €35 for a one-off sexual-health consultation. Medication is billed separately by the dispensing pharmacy, and you see that price before paying. Answered in hours. The questionnaire adapts as you go, so you answer what is relevant to you and nothing else. Follow-up happens in a message thread with the medical team rather than another appointment. In your own language. Seven languages today — English, Spanish, German, Dutch, Italian, French and Portuguese. Health information you half-understand is not health information. Honest about limits. We decline people. An ineligible result is a normal outcome, not a failure of the funnel, and we would rather lose the sale than treat someone we should not. The eligibility checks run on our servers precisely so no interface — ours or anyone’s — can talk its way past them.Why we started in the EU
One regulatory framework, one currency, and prescriptions that travel across borders. It lets us build the medical and pharmacy relationships properly in one place rather than badly in twenty. It also sets the standard we have to meet. EU medicines regulation is strict about what may be prescribed remotely, by whom, and on what evidence. Building to that bar first means the model is defensible everywhere afterwards.Where AI fits, and where it does not
We think the interface to healthcare should be a conversation, not a form. That is why the MCP connector exists: a patient can complete a consultation by chatting with an assistant they already use, in their own language, at 11pm, one question at a time. The line we hold is simple. An assistant helps a patient say what is true about their health. It never decides what is true, and it never decides what to prescribe.What we measure
Not consultations sold. Whether someone got a clear answer, whether the doctor had what they needed to decide, and whether the people we declined understood why. A patient who is safely turned away is a success. A patient who was approved on a guessed answer is a failure, whatever the revenue says.How it works
Questionnaire, doctor review, prescription, follow-up.
Safety
Who decides on treatment, and when not to use Hi-Doctor.
Pricing
What we charge, and what is billed separately.
Start a consultation
Begin on hi-doctor.ai.